| For years, Health Strategies
Group (HSG) had provided critical health industry market research
and analysis to major pharmaceutical companies around the
world. The reports were printed and mailed in binders. HSG
wanted to make the reports as useful to their clients as possible
and asked SÖLHAUG GRAFIK to develop the first digital
manifestations of their proprietary content.
Indexed PDFs distributed on CDROM allowed users to search
for keywords throughout the volume of content, making it easier
for them to find relevant information as needed. SÖLHAUG
GRAFIK created the linked, indexed PDFs, designed a common
user interface, as well as the CDROM packaging design. This
approach was applied to a series of CDROMs for HSG. SÖLHAUG
GRAFIK later designed and built HSG's first corporate Web
site, leveraging the experience gained from the CDROMs and
extending those capabilities to take best advantage of the
Web.
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