| Verity is the leading provider
of enterprise class search software. Verity wanted to promote
its K2 Enterprise solutions to the Knowledge Management market.
In large measure, the effectiveness of any solution is based
on the quality of the taxonomy used to organize the information.
This campaign used a Gartner white paper regarding the ten
best practices for taxonomy development as the incentive to
click and learn more. In addition to GIF and Flash versions
of the banner creative, SÖLHAUG GRAFIK also designed
and produced the companion HTML email promotion and landing
page.
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